Identifying the most efficient and engaging environments
The primary objective of the WHERE group is to uncover insightful, actionable and measureable channel connections that move a business forward. We are applying leading edge business intelligence technologies to communications planning and activation, as well as evolving more accurate and accountable approaches to measurement and optimization.
Powered by a platform of proprietary communications planning resources, we are leading the way in modeling those brand and consumer environments that are most engaging, responsive, valuable and efficient. These technologies inform initial budget allocation and media mix modeling and provide incredible clarity into true channel relevance. They also help us to identify the highest areas of business opportunity and our communications approach is then further refined through our extensive data partnerships and the application of marketing mix analytics.